Southeast Idaho's Water Softener Experts
Custom Water Softeners Built for Idaho's Hard Water
Idaho Falls water runs 14–25 grains per gallon — some of the hardest in America. Licensed plumber Chad Baxter installs American-made NuGen Fusion XT water softeners purpose-built for Rocky Mountain water conditions. Free water assessment.
The Problem
Southeast Idaho Has Some of the Hardest Water in America
The Eastern Snake River Plain Aquifer runs through massive basalt rock formations and limestone deposits. As water percolates through these mineral-rich geological layers, it picks up enormous amounts of dissolved calcium and magnesium.
Florida Average
2–5 GPG
Soft to Moderately Hard
US Average
5–10 GPG
Moderately Hard
Idaho Falls Area
14–25 GPG
Extremely Hard
Water Quality Association Classification
Anything over 10.5 GPG is “Very Hard” — Idaho Falls is 3–4x harder than most of the country
Chad has tested well water near Park City, UT at 80 grains per gallon. Southeast Idaho's mountain hard water is no joke.
Damages Your Home
- Scale buildup on fixtures, faucets, showerheads
- White film on dishes and glasses
- Clogged pipes and reduced water flow
- Up to 50% shorter water heater lifespan
Affects Your Health & Comfort
- Dry, irritated skin after showering
- Dull, brittle hair
- Soap doesn't lather properly
- Clothes feel stiff and wear out faster
Costs You Money
- 29% higher energy bills (scale insulates heating elements)
- 50–75% more soap and detergent usage
- Early appliance failure: dishwashers, washing machines
- Frequent plumbing repairs and fixture replacements
Why Generic Water Softeners Fail in Southeast Idaho
Big-box store water softeners from Home Depot or Lowe's are designed for average US water conditions (5–10 GPG). Southeast Idaho's water at 14–25+ GPG overwhelms these units.
“Citrus” water softeners and salt-free conditioners? Essentially useless at these hardness levels. Chad uninstalls more of them than he installs.
The Solution
NuGen Fusion XT Water Softeners
Purpose-built for Rocky Mountain water conditions
Our Solutions
Water Treatment Systems Built for Idaho
We install NuGen water treatment systems manufactured in Lindon, Utah. American-made quality with 35+ years of manufacturing experience.
NuGen Fusion XT Water Softeners
Purpose-built in Lindon, Utah for Rocky Mountain hard water. Removes calcium and magnesium that cause scale buildup, dry skin, and damaged appliances. Models available: XT-32C, XT-48, XT-60, XT-70, XT-90.
Key Specifications
- NSF/ANSI 44 Certified
- 32,000 to 90,000 grain capacities
- 15 GPM flow rate — no pressure drop
- Digital metered control head
- Demand-initiated regeneration
- Premium high-capacity cation resin
- Durable brass valves
Manufacturer Warranties
- Lifetime warranty on mineral tank, brine tank, and control valve body
- 10-year warranty on cation softening resin
- 5-year warranty on all digital and mechanical parts
$1,699
Installed by licensed plumber, includes 10 bags (400 lbs) of salt
NuGen Reverse Osmosis Systems
Crystal clear, pure drinking water right from a dedicated tap at your kitchen sink. Removes contaminants that a water softener doesn't — things that affect your kidneys and liver.
- Removes ~98% of total dissolved solids (TDS)
- 3-stage, 4-stage, or 5-stage systems available
- Pure drinking water right from your tap
- Handles well water contaminants and agricultural runoff
- Standard or premium faucet options
$599
Installed, standard or premium faucet
The Full Package: Softener + RO Bundle
Best-in-class whole-home water treatment. The softener handles calcium and magnesium for your skin, hair, appliances, and plumbing. The RO handles everything else in your drinking water.
“It takes bad water and makes it good. It takes good water and makes it great. It takes great water and makes it almost perfect.”— Chad Baxter
Price comparison: Similar NuGen units sell online for $1,850–$1,950 without installation. Our $1,699 price includes professional installation by a licensed plumber who stands behind the work, plus 10 bags (400 lbs) of salt to get you started.
Why Choose Us
The NuGen Difference & Why Chad
Those citrus water softeners and big-box store units? Chad uninstalls more of them than he installs. Here's why NuGen systems installed by a licensed plumber are in a different league.
American-Made Quality
NuGen Pure Water Products manufactures in Lindon, Utah with 35+ years of experience. Not a reseller of Chinese imports — a real American manufacturer that even exports internationally because the 'Made in America' label carries weight.
NSF/ANSI 44 Certified
The NuGen Fusion XT is NSF/ANSI 44 certified — verified and substantiated by independent test data. This isn't marketing fluff. It's third-party validation that the product does what it claims.
Licensed Plumber Installation
Chad Baxter has 9+ years of hands-on plumbing experience. From water softeners to full pipe replacements and septic repairs, he's seen and fixed it all. Your installation is done right the first time.
Local & Accountable
Chad lives and works in Southeast Idaho. His reputation is built on honesty, quality craftsmanship, and treating every home like his own. Only 2 service calls ever across all water softener installations — and neither was a product failure.
Chad's Track Record: Only 2 Service Calls Ever
Service Call #1
A customer on a well without a pre-filter — debris got stuck. Chad cleaned it out, worked fine ever since.
Service Call #2
A customer was pressing buttons — everything worked fine when Chad arrived. No issues since.
This speaks to both the quality of the NuGen product and Chad's installation quality.
| Feature | Water Softeners Plus | Big-Box Stores | Online-Only Sellers |
|---|---|---|---|
| Product Quality | American-made NuGen, 35+ years manufacturing | Generic brands designed for average US water | Varies widely, often unknown origin |
| Installation | Included — by licensed plumber | Extra cost, random contractors | Not included, DIY or hire separately |
| Designed for Idaho Water | Yes — built for 14-25+ GPG hardness | No — designed for 5-10 GPG | No — one-size-fits-all |
| Tank Warranty | Lifetime, non-prorated | Limited, often prorated | Varies, often voided by DIY install |
| Local Support | Direct access to Chad, same-day response | 1-800 number, long wait times | Email only, no local service |
| Service Track Record | Only 2 service calls ever (neither product failure) | Unknown | No installation support |
Service Area
Serving Southeast Idaho Within 100 Miles of Idaho Falls
Water Softeners Plus serves homeowners throughout Eastern Idaho. If you're dealing with hard water in any of these communities, we'd love to help you get cleaner, softer water.
Primary Service Areas
Idaho Falls, Idaho
Headquarters
Ammon, Idaho
Primary service area
Rexburg, Idaho
Primary service area
Rigby, Idaho
Primary service area
Ririe, Idaho
Primary service area
Also Serving
Don't see your town? Contact us — if you're within 100 miles of Idaho Falls, we can serve you. Call (208) 419-7372 to confirm.
Meet Chad Baxter
Owner, Licensed Plumber • 9+ Years Experience
“He's the kind of guy who recommends reverse osmosis because he noticed your wife drinks out of a mason jar — not because he's running an upsell playbook.”
Testimonials
What Our Customers Say
Real experiences from homeowners across Southeast Idaho who made the switch to custom-built water softening systems.
“I tried one of those citrus water softeners first and it didn't work at all. Chad removed it and installed one of his custom-built systems. The difference is night and day. My water is softer, my skin feels better, and there's no more scale buildup. I wish I had called him first!”
“Chad replaced all the polybutylene pipe in my home and it was the smoothest experience. He's honest, shows up on time, and does quality work. When he recommended a water softener, I trusted him completely. Best decision I've made for my home.”
“We had terrible hard water that was ruining our fixtures and appliances. Chad's custom water softener solved all our problems. He explained everything clearly and the installation was clean and professional. Highly recommend!”
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Frequently Asked Questions
Everything you need to know about water softeners, reverse osmosis systems, and water quality in Southeast Idaho.
Still have questions?
Call Chad directly at (208) 419-7372 or email Mywatersoftenersplus@gmail.com
Free water assessments available for all Southeast Idaho homeowners.
Get Started Today
Ready for Better Water?
Contact Chad today for a free, no-pressure water assessment. We'll test your water, explain your options, and give you an honest recommendation.
Contact Information
Phone
(208) 419-7372Hours
Mon - Sat: 7:00 AM - 6:00 PM
Emergency calls welcome
Closed in September — the elk aren't going to hunt themselves.
Service Area
Within 100 miles of Idaho Falls, ID